About Us

Value Co’s framework is built on the embodiment of VALUE and HARMONY in the shopping experience for the Modern Lifestyle.
To do so, we bring you incredible savings, amazing product assortments and an easy shopping experience.

We carry a wide range of products for any situation in today’s modern household. With up to 20 Departments, you're sure to find whatever it is you're looking for, from Hitech and Electronics, Hardware, Beauty & Health, Toys, Pets - We got you covered!

The ValueCo footprint is expanding rapidly! With Stores in Pietermaritzburg and Gauteng.


Store Models


Carefully selected Departments within the store, and hand selected products.

Value Co

With up to 15 Departments within the store, easily catering for all your household requirements.


With 20 Departments within the store, you're definitely not at a loss for choice and selection!

Head Office

Our Offices are based in central Johannesburg. Contact us for any inquiries.

We do home Decor

We do Office and Stationery

We do Party Accessories

We do Beauty and Health

We do Pet Accessories and Toys

We do Hi-Tech and Automotive

We do Hardware and DIY

We do Jewellery and Acccessories

We do Luggage and Bags

Value Co. brings you products and brands we know and love, as well as surprising finds you might not expect.

We are constantly expanding our current offerings while adding even more to our product mix

We serve our Customers with integrity by living up to our commitments, treating each other with respect, fairness and dignity, and we build our reputation thereon.
We embrace diverse perspectives and foster a culture of appreciation and recognition.

We are results driven, and work with a sense of urgency and accountability, making informed decisions and offering up new and innovative products and solutions.

To understand our Brand better, we invite you to...


Watch our video here

ValueCo Facts

Our Stats

The essence of our business will always be about people and how they live. This is how we're currently serving our Customers.

Entire Product Range

ValueCo Careers

Join our fast growing Team!

With the expansion of stores all over South Africa, check back from time to time about Job Opportunities!

Please submit all CV's to cv@valueco.co.za.

Please state clearly which position you are applying for.


Retail Store Manager

Assistant Store Manager

Store Assistant


ValueCo Team

  • Wesley Chen - Executive Director

    Specialization : Stock Purchasing and Procurement, Business Strategy, Import/Export, Property Development

  • Kenny Chen - Executive Director

    Specialization : IT Systems, Analytical & Data Systems, POS Systems, Current Technology, Digital Design, Visual Media & Marketing

  • Yusuf Valiallah - Chief Operations Officer

    Specialization : Retail Operations & Systems, Human Resources, Business Streamlining & Workflow, Public Relations

  • Taahirah Rubidge - Chief Administrative Officer

    Specialization : Brand Strategy & Development, Business Strategy, Digital Design & Marketing

Get In Touch


To create a profitable, expandable, value-based shopping experience in an inviting package with motivated staff, a well-crafted supply network and value added exclusive products which all contribute.

Our growth and expansion is geared towards establishing approximately 30 retail outlets across South Africa within the next 3 years.
Plans for the rest of 2019 include an e-commerce platform which will give our Customers access to our entire range of products with the ease of armchair-shopping.



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